La Fleur Magique

The quality label for the very best fruit.

You will only find the ‘Magique’ logo on premium products selected with the greatest of care.

La Fleur Magique is the Brussels wholesaler Vandepoel’s own brand at the early morning market. Vandepoel has been renowned for many years for the quality of its Belgian strawberries.

La Fleur Magique includes the following types of fruit:

  • Soft fruit: raspberries, blackberries, blueberries, redcurrants, blackcurrants
  • Hard fruit: Jonagold apples, Conference pears
  • Citrus fruit: clementines, oranges

La Fleur Magique is het huismerk van groothandel Vandepoel in Brussel op de vroegmarkt, reeds jaren bekend voor de beste Belgische aardbeien.
Naast aardbeien is La Fleur Magique ook beschikbaar in

  • Zachtfruit: Framboos, Braambes, Bosbes, Rode bes, Cassis
  • Hardfruit: Appel Jonagold, Peren Conférence
  • Citrus: Clementines, Sinaasappelen

‘La Fleur Magique’ strawberries

These strawberries have been famous for many years for their excellent taste and quality. Many customers recognise ‘La Fleur Magique’ from upmarket groceries, markets and wholesalers.

The strawberries are selected by taste and sold in Belgium and abroad. For example, they can also be found at Europe’s biggest food market in Rungis near Paris.

We are constantly searching for new and better varieties.

They are available almost all year round, in different varieties including:

  • Sonata: lovely red strawberry, sweet and round. Very good under artificial light in the winter months and absolutely superb in the spring.
  • Sonsation: sweet strawberry with a lovely shine. Resembles the Sonata, but the fruit is slightly rounder.
  • Elsanta: an old favourite, red and very tasty.
  • Limalexia: strawberries with a pleasant texture and good taste. They look like the Elsanta, but better shaped and the fruit does not ripen as quickly.
  • Furore: cone-shaped strawberry, with a lovely bright red colour and excellent taste! Available in the summer months.
  • Darselect: robust strawberry. Tends to be larger, dark red and deliciously sweet. Available from June/July onwards.

Our Mission

We always look for the very best products, honestly grown and carefully selected for taste: products that are a source of pride to ourselves and the growers.

That enables our customers – mainly premium wholesalers and retailers – to stand out from the crowd, a fact that consumers have understood and appreciated for many years.


Contact us for more information and to find out about our points of sale: info@lafleurmagique.be


For orders:
Werkhuizenkaai 22/23 Hal D
1000 – Brussel

T: +32 2 241 17 20
F: +32 2 216 83 71


Monday 04:00 – 09:00
Tuesday 00:00 – 07:00
Wednesday 03:00 – 09:00
Thursday 00:00 – 07:00
Friday 03:00 – 09:00
Saturday 00:00 – 06:00